Saddle cover advertising is becoming increasingly popular in bike loving European cities such as Amsterdam.
The saddle covers, often made from recycled plastic have ads printed on them. The seat covers are then placed on saddles of bikes that are parked up and manage to keep saddles dry when the weather is wet. Deployment teams can target specific ads at various groups of people eg bikes at universities and colleges will be owned by students or bikes at a local train station are likely to be ridden by office-working commuters.
I guess the promoters presume that as the saddle cover is useful, the bike owner won’t mind one being stuck on their bike and if they continue to use them the ads get eyeballed more.
What do you think? Annoying or a fair trade-off ?
Seen in springwise.
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